Performance Marketing
- Intent-Led
Campaigns - Conversion-Ready
Landing Pages - Reliable
Tracking - Continuous
Optimization
- Search
- Convert
- Measure
- Optimize
Five paid marketing services from one team.
Our Performance Marketing Services
Five Services to Get More From Your Ad Spend
Each service covers a different part of turning ad spend into measurable results. Start with one, or combine them into a single program.
Google AdsPlan, build, and manage Google Ads campaigns with keyword targeting, ad optimization, and conversion tracking around your goals.Explore Service
Paid SearchBuild paid search programs around customer intent, with keyword strategy, PPC management, and continuous search optimization.Explore Service
Landing Page OptimizationImprove the pages behind your campaigns with conversion-focused messaging, UX, structure, CTAs, forms, and mobile experience.Explore Service
Conversion TrackingCapture the conversion signals that matter across websites, ad platforms, analytics, CRM systems, and marketing workflows.Explore Service
B2B SaaS Performance MarketingPaid search, demand, landing pages and tracking tuned for SaaS buying cycles and qualified pipeline.Explore Service
Where to Start
Find the Right Performance Marketing Service
Each service improves a different part of your paid campaigns. Start where results are weakest, or ask us.
- Google AdsRunning and optimizing campaigns inside Google’s advertising ecosystem
- Paid SearchShaping the overall search advertising strategy around customer intent and conversions
- Landing Page OptimizationImproving the landing pages and conversion paths behind your campaigns
- Conversion TrackingDefining, capturing, and connecting the conversion signals used to measure performance
- B2B SaaS Performance MarketingApplying performance marketing to SaaS buying journeys, trials, demos, and pipeline
Our Approach
How We Run Paid Campaigns
Four rules we follow on every account we manage.
Intent Before Spend
Campaigns built around customer intent and business goals before budget is committed.
Pages That Convert
Landing pages aligned to each campaign’s message, audience, and conversion path.
Measurement You Can Trust
Conversion signals defined and tracked across ad platforms, analytics, and CRM.
Continuous Optimization
Keywords, bids, ads, and pages refined against agreed performance metrics.
How We Work
Five Steps to Better Campaign Results
Audit → Plan → Launch → Measure → Optimize
Audit & Benchmark
Review accounts, campaigns, landing pages, tracking, and current results.
Plan the Program
Define audiences, keywords, channels, budgets, pages, and conversion goals.
Build & Launch
Set up campaigns, ads, landing pages, and tracking, then go live together.
Measure Performance
Track conversions, spend, search terms, and pipeline signals as they land.
Optimize & Scale
Refine bids, ads, keywords, and pages, then scale what performs best.
Engagement Models
Flexible Ways to Work Together
Choose the model that fits your team, timeline and budget, and change it as your needs grow.
Dedicated Resource Model
Skilled professionals for your teams
Contract Staffing
Flexible hiring for short or long-term needs
Project Delivery
End-to-end execution with defined outcomes
Managed Support
Ongoing support and team augmentation
Technology Consultation
Expert guidance to shape your technology approach
Long-Term Partnership
A strategic partner for your growth journey
Who We Help
Different Businesses.
A Shared Ambition.
From growing technology companies to global enterprises, we help organizations build the technology, talent, and capabilities needed to move forward.
Real Impact
Performance Marketing in Practice
Examples of how we apply TECHAIVV Digital services to real growth problems, from CRM and lifecycle automation to outbound prospecting and paid search.
SaaS & TechnologyConnecting Marketing and CRM Systems for a B2B SaaS CompanyRebuilding lead scoring, routing and lifecycle stages across the marketing platform and CRM, so both teams report on the same pipeline.Read Case Study
Professional ServicesBuilding a Repeatable Outbound Pipeline for a Professional Services FirmSetting up account targeting, enrichment and sequenced outreach, with replies and meetings logged in the CRM automatically.Read Case Study
BFSI & FintechTying Paid Search Spend to Qualified Pipeline for a Fintech CompanyRestructuring search campaigns around buyer intent and connecting ad data to the CRM, so budget follows qualified leads.Read Case Study
FAQs
Your Questions, Answered.
Quick answers to common questions about our performance marketing services.
Talk to our team about your campaign requirement.
Talk to UsWhat does Performance Marketing cover at TECHAIVV?
Performance Marketing covers five services: Google Ads, Paid Search, Landing Page Optimization, Conversion Tracking, and B2B SaaS Performance Marketing. Together they span the campaigns, pages, and measurement behind paid acquisition.
Which Performance Marketing service should we start with?
It depends on where results fall short. Weak campaign performance points to Google Ads or Paid Search, traffic that doesn’t convert to Landing Page Optimization, results you can’t measure to Conversion Tracking, and a SaaS pipeline goal to B2B SaaS Performance Marketing. We can help you decide during an initial conversation.
What is the difference between paid search and Google Ads?
Paid search is the broader advertising discipline, while Google Ads is a specific advertising platform. The Paid Search service covers the overall search advertising capability; the Google Ads service focuses specifically on execution within Google’s advertising ecosystem.
How do you measure performance marketing results?
Performance is evaluated through agreed conversion events, campaign and keyword performance, search-term behavior, spend, landing page performance, and other business metrics. Where your technology environment supports it, marketing activity can also be connected with CRM processes.
Can you improve our existing campaigns and accounts?
Yes. Existing accounts, campaigns, landing pages, and tracking can be audited and optimized rather than rebuilt from scratch.
Can you connect campaign results with our CRM?
Yes. Conversion signals can be mapped and integrated with CRM environments to connect marketing activity with lead and lifecycle information.
Let’s Build Together
Get More From Your Ad Spend
Share your current accounts and goals, and we will tell you where we see the quickest gains.
Talk to Us- Google Ads
- Paid Search
- Landing Pages
- Tracking
- SaaS