Clay
- Data
Enrichment - Lead
Qualification - GTM
Activation
- Source
- Enrich
- Qualify
- Activate
Prospect data that works for your GTM team.
Connects Clay with
- HubSpot
- Salesforce
- Zoho CRM
- Apollo
- Gong
- n8n
- HubSpot
- Salesforce
- Zoho CRM
- Apollo
- Gong
- n8n
Why Clay Matters
Your GTM Data Should Do More Than Fill a Spreadsheet
The problem is rarely missing data. It’s the lack of a system that can source, enrich, qualify, and activate it consistently.
| Company | Industry | Headcount | Signal | ICP Fit |
|---|---|---|---|---|
| Nimbra Cloud | SaaS | 420 | Hiring RevOps | 92 |
| Halvorn Group | Enterprise | 2,300 | New CRM | 81 |
| Kestrova Retail | Retail | 860 | Funding round | 68 |
| Ironvale Industries | Manufacturing | 1,150 | No signal | 41 |
The Challenge
Prospecting Runs on Fragmented Data and Manual Research
Teams have more data than they can use, and still rebuild lists by hand.
Static Lists Going Out of Date
Prospect lists age the moment they’re exported.
Incomplete Company and Contact Data
Records arrive missing the fields that matter.
Manual Research Eating Sales Time
Reps research instead of selling.
Data Spread Across Providers
No single, consistent enrichment process.
Qualification by Gut Feel
Each rep judges fit differently.
Generic Outreach
Too little context to personalize.
Our Services
Clay Services We Deliver
Source → Enrich → Validate → Qualify → Personalize → Activate, through connected workflows.
Clay Implementation
Workflows, data architecture, source mapping, and activation.
Data Enrichment & Intelligence
Multi-source firmographic, technographic, and contact enrichment.
ICP-Based Qualification
Turn your ICP into rules for fit, signals, and intent.
Lead Scoring & Prioritization
Fit and signal scores that decide who comes first.
Personalized Prospecting
Structured context that makes outreach relevant.
CRM & GTM Integrations
Sync qualified data to HubSpot, Salesforce, and outreach tools.
What We Deliver
Our Clay Capabilities
Tables, waterfalls, AI, and the CRM sync that turn data into pipeline.
Data Architecture
Clay should feed clean, enriched data into every system that acts on it.
- Waterfall Enrichment
- Claygent
- Signals
- Audiences
- Sculptor
- Sequencer
- Data Marketplace
- Waterfall Enrichment
- HTTP API Column
- Webhooks (Inbound)
- CRM Sync
- Sequencer Exports
- Claygent Research
- Apollo
- Tag Manager
- HubSpot
- Salesforce
- OpenAI
- Sequencers
- Meta Ads
- Snowflake
Data Enrichment
- Waterfall sequences that maximize coverage and reduce credit spend
- Email validation and deliverability checks
- Waterfall Enrichment
- Email & Phone Finding
- Firmographics
- Technographics
- 100+ Data Providers
Signals & Triggers
- Signal tables that refresh on a schedule
- Website visitor identification and routing
- Job Change Signals
- Hiring Signals
- Funding Signals
- Website Visitors
- Web Scraping
AI Research & Personalization
- Claygent prompts for account research
- ICP fit scoring and qualification with AI
- Claygent
- AI Formulas
- Use AI Column
- Personalized Messaging
Workflows & CRM Sync
- Inbound and outbound table architecture
- CRM writeback with deduplication
- Clay Tables
- Webhooks
- HTTP API Column
- CRM Sync
- Sequencer Exports
- Build
- Clay Tables · Waterfalls · Formulas · Claygent · Templates
- Integrate
- Webhooks · HTTP API · CRM Integrations · Sequencer Integrations
- Operate
- Credit Management · Table Governance · ICP Definitions · Data Quality Checks
Use Cases
Where Clay Creates Value
Wherever prospect data needs to be sourced, enriched, and put to work.
GTM & MarTech Case Studies- Dynamic Lead Sourcing
- ICP-Based Prospecting
- Multi-Source Validation
- Signal-Based Prioritization
- CRM Enrichment
- Continuous Prospecting
How We Work
From GTM Requirements to a Repeatable Clay System
TECHAIVV takes Clay work from GTM and data discovery through workflow architecture, build, CRM integration, and ongoing refinement.
Discover
Understand your ICP, GTM motion, data sources, and stack.
Architect
Design data flow, enrichment sequence, and qualification.
Build
Implement workflows, enrichment, scoring, and segmentation.
Integrate & Validate
Connect CRM and outbound tools, then test data quality.
Optimize
Refine enrichment and qualification as your GTM evolves.
Engagement Models
Flexible Ways to Work Together
Choose the model that fits your team, timeline and budget, and change it as your needs grow.
Dedicated Resource Model
Skilled professionals for your teams
Contract Staffing
Flexible hiring for short or long-term needs
Project Delivery
End-to-end execution with defined outcomes
Managed Support
Ongoing support and team augmentation
Technology Consultation
Expert guidance to shape your technology approach
Long-Term Partnership
A strategic partner for your growth journey
Who We Help
Different Businesses.
A Shared Ambition.
From growing technology companies to global enterprises, we help organizations build the technology, talent, and capabilities needed to move forward.
Real Impact
What a Well-Engineered Clay System Changes
Examples of how we apply TECHAIVV Digital services to real growth problems, from CRM and lifecycle automation to outbound prospecting and paid search.
TECHAIVV built Clay workflows that give our reps researched, qualified accounts every morning.
SaaS & TechnologyConnecting Marketing and CRM Systems for a B2B SaaS CompanyRebuilding lead scoring, routing and lifecycle stages across the marketing platform and CRM, so both teams report on the same pipeline.Read Case Study
Professional ServicesBuilding a Repeatable Outbound Pipeline for a Professional Services FirmSetting up account targeting, enrichment and sequenced outreach, with replies and meetings logged in the CRM automatically.Read Case Study
BFSI & FintechTying Paid Search Spend to Qualified Pipeline for a Fintech CompanyRestructuring search campaigns around buyer intent and connecting ad data to the CRM, so budget follows qualified leads.Read Case Study
Frequently Asked Questions
Your Questions, Answered.
Quick answers to common questions about our Clay services.
What is Clay used for?
Clay can be used to build data-driven prospecting workflows that source, enrich, validate, qualify, segment and activate prospect data.
How is Clay different from Apollo?
Apollo primarily provides access to a predefined prospect database and sales engagement capabilities. Clay is a data orchestration layer, letting teams combine multiple data sources, enrich records, apply custom logic and prepare data for downstream GTM workflows.
Can Clay integrate with Salesforce and HubSpot?
Yes. Clay workflows can be connected with CRM environments such as Salesforce and HubSpot so enriched and qualified data can move into revenue workflows.
Can Clay automate lead qualification?
Yes. Qualification workflows can use ICP criteria, custom rules and relevant signals to score, filter and prioritize prospects before they enter downstream workflows.
Is Clay suitable for small GTM teams?
Yes. Clay can help lean teams reduce manual prospect research and create repeatable data workflows without handling every process manually.
How long does a Clay implementation take?
It depends on workflow complexity, data sources, integrations and qualification requirements. Typical implementations take one to three weeks, while more advanced workflows can require additional work.
Related Services
Extend Your Revenue Stack
Clay enriches and qualifies leads. These services connect it to your CRM, go-to-market automation and RevOps.
HubSpotHubSpot revenue infrastructure and CRM engineering.Explore Service
Salesforce CRMSalesforce-specific CRM implementation.Explore Service
GTM AutomationAutomating repeatable go-to-market workflows.Explore Service
Demand GenerationCreating and developing demand among target audiences.Explore Service
Let’s Build Together
Turn Prospect Data Into a GTM Intelligence System
Source the right prospects, enrich their data, qualify them against your ICP, and activate them across your GTM stack.
Talk to Us- Multi-Source Enrichment
- ICP Qualification
- CRM Integration
- GTM Activation